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Oct 6, 2009
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Mudpie : Creative - Girls & Boys Spring/Summer 2010

Published
Oct 6, 2009

“‘Retro’ defines the care free attitude of the neo-hippy on the classic American road trip. Nostalgic journeys take in kitsch beach scenes and compelling coastlines. Design is inspired by vintage postcards, poolside images, Hawaiian beaches and Californian motels. Style evokes simplicity, forgotten freedom and long, almost endless summers.”

Fashion Interpretation:

A palette inspired by the sea, intense aqua and hypnotic blues contrast with joyful shades of coral and sunny yellow. Fabrics use natural fibres while finishes with a metallic shimmering conjure images of a rippling ocean. Fabrics are softened with distressing which contrasts with stud detailing.
Denim is key, combined with fun motifs for a 50s flavour or checks, stripes and polka dots. Sweet detailing for girls feature quirky touches updating tailored silhouettes. For boys, super cool styles use denim, leather and printed cotton shirts with rolled sleeves to convey a laidback holiday look. Neckerchiefs, brimmed hats and retro footwear such as canvas plimsolls reflect the holiday vibe.















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