The Swiss group finalised the acquisition of the Elicha brothers’ label last May. FashionNetwork.com’s partner Retviews has analysed the product range on its site, comparing it to its accessible luxury competitors.
The Swiss group announced on Tuesday the finalisation of its acquisition of the entirety of The Kooples Group. It has named Romain Guinier to the head of the French group, as revealed by FashionNetwork.com.
Following the French competition authority's approval of the group's acquisition of The Kooples, Thierry Guibert of Maus Frères, owner of Lacoste, Gant and Aigle, has confided the brand to Aigle's CEO.
For the first time, the French label will offer 15 looks from its runway shows in store. The pieces, designed by Louise Trotter, will be available for purchase in the brand's flagships, as well as in department stores.
After five years with the tagline ‘Life is a beautiful sport’, the French sportswear label has launched the #crocodileinside campaign, fronted among others by French rapper Moha La Squale and actress Chloë Sevigny.