The South Korean event implemented a renewed online strategy in order to boost its fashion sales in China, betting on multiple platforms, partnerships with WeChat, "see now, buy now" shows, and live commerce.
The British Fashion Council, UK fashion’s governing body, announced on Thursday the dates of the next three editions of London Fashion Week, even as it revealed that there would be no January menswear season in 2021.
'Phygital' events, the role of buzz-worthy models and the evolving power of influencer marketing are some of the key takeaways from this season’s fashion month, according to a new report from Launchmetrics.
The BFC has unveiled the first project from its Institute of Positive Fashion (IPF), the formation of which it originally announced back in June. The new flagship research drive is called the Waste Ecosystem Project.
“Limitations can be liberating. Working remotely for this collection we reacted spontaneously. We were instinctive,” opined Victoria Beckham, perched on a massive patchwork quilt sofa inside a London art gallery.
London rocked on Friday with acclaimed historicism and unexpected street wear. Practically no actual shows yet plenty of ideas in some memorable videos, as fashion designers suggested their customers should rage.