In a country where homosexual acts can be punished with 14 years in prison, this cutting-edge fashion publication featuring photos of men in mini-skirts is simply "pushing the boundaries and exploring masculinity".
Part of the Printemps group, the youth retailer will open a 1,700 square metre store on the famous avenue. The outlet looks to reach a more international clientele, as well as attracting more women through its doors.
Founded by the house to retrace its history, 'Maison Chloé' opened its doors on July 2 with an exhibition dubbed 'Femininities-Guy Bourdin', at number 28 rue de la Baume in the 8th Paris arrondissement.
Kendall and Kylie Jenner have apologised after an uproar for selling T-shirts featuring their faces over images of The Doors, Pink Floyd, Ozzy Osbourne and slain rappers Tupac Shakur and Notorious B.I.G.