Stella McCartney launches men's line
today May 5, 2016
Stella McCartney is about to unveil its very first menswear collection, to be launched in June. It will be presented discreetly at the brand's showroom in Paris, in front of a few selected specialist buyers.
Some of the buyers have confirmed the rumour, which had been floating around for several weeks, to Milan newspaper MF Fashion. As for the fashion label, it did not wish to make any comment.
Stella McCartney was created in October 2001, and developed its business through a joint-venture with Kering. The British label has always been distinctive for its ecological approach.
In the last few years it has further expanded, through continued diversification. A children's line, an accessories line and lingerie have been added in the course of the seasons to the main women's ready-to-wear collection.
And the new Stella McCartney swimwear collection will be reaching the market for the summer, in June-July. It will be produced under licence by New Zealand group Bendon, just like the underwear collection.
The latest string to the designer's bow will be the new men's line, which will make its debut with a limited collection for the Spring/Summer 2017.
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