Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.
The sportswear brand has announced the launch of a plant-based running shoe. The result of three years of research, the Forever Floatride Grow supports the brand’s objective to reduce the use of petroleum-based plastics.
Founded in 2010, the independent Swiss brand, which is experiencing rapid growth and expanding its operations, announced on Saturday that it has brought tennis star Roger Federer on board as part of its team.