Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.
Joules has followed the popular animation trail for its 2019 Christmas advertising but the lifestyle brand hasn't chosen to create a new animated character. Instead it has linked up with well-known duo, Wallace & Gromit.
John Lewis has unveiled its first-ever joint Christmas ad between its department stores chain and its supermarkets. The creative “tells the story of a little girl and her friendship with an excitable young dragon”.
Farfetch has taken a powerful approach for its 2019 Holiday season campaign, placing its global community “at the heart of Holiday storytelling, focusing on the ways people come together with family and friends”.
With Debenhams having received a cash injection from its backers to help it through the festive season, the company is betting heavily on its ability to use the season to help drive its turnaround forwards.
The playful Swedish lifestyle brand has joined forces with the star of the iconic Home Alone film franchise, Macaulay Culkin, for a mischievously festive sock collection launching just in time for the holidays.
Selena Gomez may be the star of most Coach campaigns, but for the holiday season, British supermodel Kate Moss is taking over. She’s the focal point of a print campaign that comes with a new heritage product collection.
In the midst of restructuring, Calvin Klein has called in a bevy of influencers, including the Biebers, Kendall Jenner and rapper A$AP Rocky for the launch of CK50, a capsule celebrating the brand's 50th anniversary.