Lululemon Athletica Inc forecast holiday quarter profit largely below analysts’ expectations on Wednesday, as the athleisure pioneer invests heavily to launch new products to fend off intensifying competition.
Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.
The sportswear brand has announced the launch of a plant-based running shoe. The result of three years of research, the Forever Floatride Grow supports the brand’s objective to reduce the use of petroleum-based plastics.