Matalan has unveiled a new brand positioning with a campaign that celebrates the joy of bringing a sense of style to the everyday. 'Real Life Ready’ is the brand’s biggest rebrand in its 35-year history.
BoohooMan has unveiled its face for 2020 and has selected MMA fighter and light-heavyweight world champion Jon Jones. The company has favoured sports stars to reach its target audience in recent years.
Debenhams continues to face major challenges and is still to close nearly 30 of its stores, but the company is moving fast to make sure it gets its messaging right and has made a second senior hire in marketing.
As consumers become ever more eco-aware, brands and retailers are responding with special initiatives to promote sustainability and also ensuring that their customers and prospective customers know what they’re doing.
Harvey Nichols’ group marketing and creative director Deborah Bee is leaving the luxury department store, according to a report, and the creative agency she appointed when she joined two years ago is also quitting.