On Saturday, Milan Fashion Week designers catered to eclectic women whose common denominator is independent thinking. MSGM imagined them as both innocent and brazen, Jil Sander as intellectual and sophisticated.
A final 24 hours of contrasts in the Milan runway season, starring Italy’s single most famous designer and its most mass market brand, Benetton, with the debut of Andrea Incontri; followed by a mass march at Moncler.
Thursday, on the Milanese catwalks, the houses competed with creativity to concoct shows with great impact. For Act No. 1 it was all about theatricality, for Moschino playfulness and for Boss acrobatics.
Hollywood took over Milan Fashion Week on Saturday, with a Kardashian-led Kim X Dolce & Gabbana show; a debut at Ferragamo dedicated to silver screen glamour and some model diversity at Bottega Veneta.
Fashion loves nothing more than a debut, and in a season of five in Milan, Etro went first. Though the star appearance on Friday was by a veteran; a cyberpunk display by Donatella Versace in a major statement.
Thursday marked a day of thrilling shows in Milan; from the Riviera romance of Max Mara and the grand minimalism of Prada, to an orchestra-led display by MM6 and a giant ovation at Emporio Armani for Giorgio.
Women are stronger than ever on the first day of the Milan fashion shows. For next summer, No. 21's Alessandro dell'Acqua has imagined women as very sexy lovers, and Daniele Calcaterra envisioned the power woman.
Balmain has linked up with water brand Evian for the first time on what they’re calling “a ground-breaking partnership, united over a shared vision to dream together and to collaborate on future innovations”.