The house of Dior has chosen French World Cup winner Kylian Mbappé to be its latest ambassador for menswear and the Sauvage scent. The 22-year-old was the star striker when France won the 2018 World Cup in Russia.
The youth-focused accessories retailer has announced the appointment of PespsiCo alum Kristin Patrick as its new CMO, a role on which she is already making her mark, via the brand’s latest holiday campaign.
Dolce & Gabbana is taking a theatrical approach to its festive campaign, expanding on its previously-aired animated avatars with stop motion tech showing its founders dancing and singing as they celebrate its products.
Burberry has linked up with football star Marcus Rashford (who’s also appeared in its campaigns) to support organisations in the UK and abroad helping disadvantaged children develop their literacy skills.
Cartier has added to their festive video colleciton with a new short featuring 12 Friends of the House. Boldface names like Lily Collins, Willow Smith and rapper Jackson Wang star in choral scenes released Tuesday.