M&S has ramped up its inclusive approach to a core category — lingerie — with the launch this week of a “new neutrals” line. It comes with a “bold and relevant” customer campaign dubbed Nothing Neutral About It.
UK beauty retailer Space NK on Monday launched its first advertising campaign in over 10 years with a creative concept that’s appearing across multiple media platforms, as well as featuring in the windows of its stores.
Expect Farfetch’s content to be all about super-sustainability this month with the online luxury fashion retailer offering an “unrivalled selection of more sustainable pieces, pre-owned styles and circular services”.
Sports Direct has launched a £6 million summer football ad campaign ahead of this month's European Championships. Entitled ‘Just A Game?!’, the ad takes fans on a light-hearted journey through the meaning of football.
Fashion and sport have long built successful partnerships and the trend (hopefully) continues with two new ones to report: SoccerBible with Farah plus Briston Watches with Formula 3 driver Bart Horsten.