It’s going to be the “world’s first luxury virtual reality shopping universe”, we’re told. And although the so-called Xydrobe universe doesn’t officially open until 2023, it has just started taking registrations.
Adidas by Stella McCartney is continuing to dive into sustainability and has revealed what it says is a “first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem”.
Dubbed 'Be Your Own Model', the technology brings the in-store fitting room experience to online shoppers by allowing customers to use their own photo to better visualize how clothing will look on them.
Usain Bolt, Winnie Harlow and Skepta all took the stage at the Futrograde event, Puma's 2022 show for New York Fashion Week. A metaverse experience at a downtown space transformed by lights, music and projections.
The sportswear, intimates and loungewear brand is stepping up its commitment to fitness with Oysho Training, its first sports, yoga and running workout app. The app is already available in nine countries.
Californian sustainable sneakers brand Allbirds is launching a new material called 'Plant Leather' for its new 'Plant Pacer' sneaker; an alternative to regular leather developed for new lifestyle collections.
Luxury brand Bulgari has opened an exclusive virtual world on Asia's biggest metaverse platform, Zepeto. It includes a pop-up store, Bulgari Sunset In Jeju, and provides visitors with online and offline experiences.
Fashion photographer Nick Knight — founder and director of SHOWstudio — is “bringing his long-standing digital fashion editorial process to the blockchain” this autumn with “an innovative NFT drop” called ikon-1.
The future of non-fungible tokens (NFTs) remains uncertain, the concept still unclear for many consumers. However, several brands are keen to tap this technology, with a study showing that Nike is at its forefront.