PVH enters women's hosiery license agreement for Warner's brand
Under the agreement, USA Legwear will manufacture, sell, distribute and promote women’s hosiery and socks for Warner’s. The first collection will launch in spring 2018, and will be sold primarily in department stores, specialty stores, national chains and mass retailers in the US and Canada.
“As we seek ways to grow the Warner’s product line, we naturally came upon hosiery as a great fit with our intimate apparel offerings,” said Ken Wyse, President Licensing, PVH Corp. “The Warner’s brand has a leading market share position in bras and panties, and we believe that USA Legwear can leverage this positioning to develop and grow a hosiery business."
Founded in 2009, USA Legwear is a resource for socks and hosiery for brands such as Reebok, Nautica, And1, Avia, Buffalo, Body Glove, and PVH’s Van Heusen brand. The company has set out to elevate the quality of everyday legwear products.
Aaron Harari, President & CEO, USA Legwear LLC added “Socks and hosiery are a natural extension for the Warner’s brand. We look forward to bringing the highly successful solutions oriented model to the category through innovation, while continuing to fuel the market share momentum Warner’s has enjoyed over the last several years.”
Warner’s is one of three intimates labels under PVH’s Heritage Brands, alongside Olga and the recently acquired direct-to-consumer retailer True&Co. The 140-year-old intimates label offers women’s sheer hosiery, tights, leggings, thigh highs, knee highs, trouser socks, dress socks, athletic socks, casual socks and boot socks.
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