Warner's to debut advertisement for "No Side Effects" collection

By

Obi Anyanwu

Published
Jun 5, 2015

Warner’s, the 140-year old women’s intimate apparel brand, has announced the debut of a new television advertising campaign for its No Side Effects collection. The commercial will feature women of all types sharing how they feel about their bodies and their unscripted reactions to the collection.

The No Side Effects collection is made with a groundbreaking design to the issue known as "sleevage," or the bulge between the bra and the underarm. The collection has gone on to become one the company’s best-selling collections since its launch in 2014. The bras are available in underwire, wire-free, and front close underwire. Underwire with lift will launch in fall 2015.
 
"More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial," said Les Hall, President, Core Intimates, at PVH. "Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that."

This campaign that was developed in partnership with Bodega Studios will run from June 1st to July 6th and will include 15, 30, and 60-second television commercials that will air on the Food Network, TLC and Bravo as well as on digital displays and on digital video advertising.