UK's Selfridges is first to open Christmas store this year

By

Cajsa Lykke Carlson

Published
Aug 4, 2015

At British department store Selfridges in London, Christmas has come early. This year it's the first retailer in the world to open its Christmas shop, which launched on August 3.

The fourth floor of Selfridges' London store now has thousands of Christmas decorations, and the theme this year is "Journey to the Stars." Selfridges says shoppers, especially those from overseas, are already starting their Christmas shopping.

In this first phase of the opening, almost 3,000 sqft. have been made public, to double to over 6,000 sqft. in the autumn.

Geraldine James, Selfridges Christmas Home & Decorations Buyer says: "Despite the summer weather, we're in full festive mode here at Selfridges. We’ve been working on this year's Christmas Shop since Christmas last year. We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can't buy at home. So, we have to make sure we're ready to showcase Christmas decorations they will truly treasure."