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Thom Browne opens surf-themed pop-up shop at Dover Street Market

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today Nov 9, 2016
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Designer Thom Browne is opening up a pop-up shop at Dover Street Market. Called the “Thom Browne Surf Shop”, the pop-up experience will feature the designer’s Pre-Spring/Summer 2017 collection.

Courtesy Dover Street Market


Thom Browne has been a frequent collaborator with the Dover Street Market team. His collections have been stocked both via the retailer’s online shop and the brick-and-mortar locations.

The collection plays off the designer’s pool-party inspired Spring/Summer 2017 show. The show took place in an indoor pool in West Chelsea, New York City, where models walked about the pool in pastels, floral prints, and swimwear-inspired looks.

This pop-up shop features the designer’s pre-spring collection. Visitors can expect many swimwear-inspired looks including neoprene overcoats and vintage-inspired one-pieces for men. Thom Browne-designed striped and floral surfboards are also available for purchase.

Dover Street Market is a concept-driven retailer founded by Rei Kawakubo of Commes des Garcons and her business and life partner Adrian Joffe. The retailer stocks a rotating list of luxury, avante-garde designers, including Commes des Garcons, Simone Rocha, Vetements, and Gucci Ghost. They also stock limited edition collaborations (most notably collaborations between Simone Rocha and J Brand, as well as DSM and NikeLab) and host pop-up shops. They currently have locations in New York, London, Ginza, and Beijing.

Thom Browne is a fashion designer based in New York City, who oversees both eponymous womenswear and menswear collections. He has three CFDA Menswear Designer of the Year awards under his belt.

The Thom Browne Surf Shop will take place at Dover Street Market’s London location, located at 18022 Haymarket. 

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