Published
May 4, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Teva launches summer collection with Polaroid

Published
May 4, 2021

Teva, the footwear brand owned by Deckers Brands and known for its active sandals, announced on Monday a summer collaboration with the original instant photography brand, Polaroid.

Teva launches summer collection with Polaroid. - Teva


The limited-edition Teva x Polaroid collection features classic Teva sandal silhouettes utilizing recycled materials and a custom refurbished Polaroid 600 camera.

Footwear styles include the Original Universal Polaroid in grey and the Midform Universal Polaroid in red. The water-friendly styles were designed with the iconic, functional four-point webbing upper silhouette, an EVA midsole, and a rubber outsole. Meanwhile, the bold grey and red base colors pop with a custom Polaroid Color Spectrum webbing on the heel strap. 

Rounding out the collection is the consciously minded Teva x Polaroid 600 instant analog camera. The cobranded camera was made from original Polaroid electronics, features the classic Polaroid Color Spectrum and comes with a camera strap made with Repreve recycled yarn. 

"Polaroid was a natural partner for this collaboration that demonstrates our shared belief in the power of creativity," said Erika Gabrielli, senior director global marketing at Teva. "Both of our brands evoke a happy nostalgia and we thought what better way to honor our fans than create a collection that invites expression and inspires them to make new memories."

The Original Universal Polaroid and Midform Universal Polaroid are available in extended sizing and retail for $70 and $80, respectively, while the custom Teva x Polaroid 600 camera retails for $160.

Earlier this year, Teva launched a spring collaboration with New York-based fashion designer, Anna Sui, who joined a long list of collaborators including Opening Ceremony, the Tegan and Sara Foundation, Herschel, and Woolrich, among others. 

Copyright © 2024 FashionNetwork.com All rights reserved.