Streetwear icon Patrick Matamoros launches new brand, Saint Luis
After finding success among the celebrity crowd with his Chapel line, Patrick Matamoros will launch a new streetwear brand, Saint Luis. The line will be available online starting June 23.
Named for both Matamoros’ son and grandfather, Saint Luis will sell the vintage t-shirts that made the designer famous, but at a lower price point. The Chapel line was known for selling shirts for as much as $1,000, with clients including musicians and celebrities like Justin Bieber, Kylie Jenner, Frank Ocean and Rihanna.
Saint Luis shirts are expected to retail for $250 to $500, but will still remain somewhat exclusive in keeping with Matamoros’ model for Chapel. His designs for Chapel were available at appointment-only pop-up shops, staged in major cities like New York, Miami and Los Angeles. Saint Luis will be more readily available through an e-commerce platform, however shoppers will need to obtain a password to access the site. Matamoros will personally hand out passwords in order to ensure the right people are able to buy the shirts.
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