Shiseido’s Clé de Peau Beauté arrives in Europe at London's Harrods
today Sep 30, 2019
Clé de Peau Beauté, Shiseido’s luxury skincare and makeup brand, is taking its first steps in Europe with an exclusive UK partnership with Harrods.
The brand, which is already well established in Asia and the US, will be available to British customers and international tourists exclusively at the high-end Knightsbridge department store from this month.
"After achieving success in Asian markets, Clé de Peau Beauté is strategically poised to expand into new territories,” said Yukari Suzuki, Clé de Peau Beauté chief brand officer.
“The UK has great potential for Clé de Peau Beauté as a key market. We believe that British customers and international travelers to the UK are highly knowledgeable when it comes to beauty, and will embrace our brand philosophy, as well as appreciate our approach for uncompromising quality.”
Charles de Montalivet, country manager of Shiseido in the UK and Ireland added: “High-end beauty brands are driving the luxury sector in the UK. Clé de Peau Beauté has an excellent track record in Asia and in the USA for exceeding the expectations of even the most discerning, thanks to their unique formulas, spectacular designs and meticulous attention to quality. We are confident that this hard-earned reputation will convert to success in Europe and we are proud to introduce Clé de Peau Beauté to Europe, with the UK as the first country to launch.”
The prestige beauty brand founded in 1982 is currently available in 14 countries and regions worldwide, and it has announced further “ambitious plans in Europe” for the future.
The brand will take up residence inside inside Harrods’ redesigned beauty hall. Once completed, the beauty department will spread across 90,000 sq ft over five floors, becoming one of the largest beauty destinations in the world.
The first phase of the revamped beauty hall was unveiled in June, with marble columns, ‘magic mirrors’ and a grand staircase. The second phase includes a skincare emporium, and phase three will focus on treatment rooms and masterclass space.
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