Dec 7, 2009
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Reese Witherspoon launches new fragrance with Avon

Dec 7, 2009

Avon ambassador Reese Witherspoon hosted an exclusive tea party in London for eight Avon sales representatives to celebrate the successful launch of Reese's debut fragrance for Avon, In Bloom.

"One of my favorite parts of working with Avon through the years has been the opportunity to meet Avon Representatives from around the world - and it was so rewarding for me today to see their enthusiasm for this launch," says Reese Witherspoon. "In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling - it's very sensual, very romantic and alluring."

All guests were treated to a traditional English afternoon tea, and Avon Representatives shared their experience of selling the fragrance.

'In Bloom' by Reese Witherspoon for Avon - 50ml retails at £16 and is available from your Avon representatives and on avonshop.co.uk.

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