Niippy Studios joins rental market
UK-based “slow fashion” brand Niippy Studios is to feature in fashion retail app ByRotation’s London pop-up store this month, marking its entry into the rental fashion market.
Coinciding with London Fashion Week, the high-end temporary unit opens across 13-16 September on Belgravia’s Elizabeth Street, “sparking conversations and offering an alternative way to shop during one of the industry’s biggest moments of the year”.
Aligned by cause with ByRotation over sustainability, “recognising the stark environmental consequences of fast-fashion”, Niippy co-founder Daisey Milner said: “As two brands with sustainability at our cores, we can’t wait to feature at the ByRotation pop-up. It will mark the beginning of our Autumn collection launch as well as the start of our rental journey as a brand.”
She added: “Each pop-up brings another opportunity to connect with more of our community.”
The pop-up will be followed by a product drop of Niippy’s Navy and Terracotta sets which, alongside the Amore Bustier tops, will be available to rent through the ByRotation app.
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