Miniso annouces flagships in Singapore and Dubai
Tokyo brand Miniso has announced the opening of its flagship stores in Singapore and Dubai. Miniso, a ‘fast fashion’ brand, provides streamlined shopping with a wide variety of on-trend designs.
This is the first international expansion for the brand, and both cities are leaders in fashion and retail. Once these flagships are successfully up-and-running, Miniso plans to expand to Europe and the United States as part of its globalization strategy.
Founded in 2013 by Miyake Jyunya, Miniso offers high quality fashion at low prices. It has adopted the philosophy ‘simple, natural and textured.’ Over 80% of the products are manufactured in Japan, Korea, Singapore, Malaysia, China and other Asian countries.
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