Lindex adds children’s sizes to Holly & Whyte collection
From this September onwards, Lindex’s preppy-inspired Holly & Whyte concept will be also available for children. The Scandinavian brand is expanding the range with sizes for new-borns to one year old babies as well children aged 2 to 14.
“We have long been contemplating developing Holly & Whyte for kids, and in autumn this will finally become a reality! Holly & Whyte represents Scandinavian freshness with preppy colours and playful patterns. Adding a kidswear collection felt like a natural progression for this coveted concept, also because of frequent requests from our customers,” says Annika Hedin, Lindex Head of Design.
Launching in all Lindex stores and online on 8 September, the autumn Holly & Whyte collection draws inspiration from the 1960s, including traditionally classic looks from this decade. Key elements are the mini-skirt, the cable sweater and the club blazer, all finished in new colour combinations including bright yellow and dark green.
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