Published
May 16, 2016
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Les Folies to open pop-up store

Published
May 16, 2016

Online fashion store Les Folies has announced that it is opening a pop-up store in Antwerp (Kronenburgstraat 90). The pop-up store, which is set to open in September, will be open for a month.



The Belgian store will offer affordable womenswear, menswear, accessories and footwear and aims to bring its concept of fun and affordable items into the pop-up store. This will not be the first physical store for Les Folies, which has previously opened one-day pop-ups in Gent, Hasselt and Antwerp.

By opening pop-up stores, Les Folies wants to create a space for its customer to experience the brand in real-life and make its easier for them to make purchases online via the store’s own webshop.

Lien Riemslagh launched Les Folies in 2014. The store currently operates online and via its various pop-up concepts.
 

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