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Kohl's and Jason Wu team up for holiday capsule

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AFP-Relaxnews
Published
today May 23, 2019
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Jason Wu will be celebrating the holiday season this year at Kohl's.

Jason Wu - AFP


The luxury fashion designer has teamed up with the retailer to create an exclusive, limited-edition capsule collection set to launch in November.

Inspired by Hollywood glamour, the womenswear capsule -- dubbed ‘JW Jason Wu' -- is set to span chic separates such as dresses, jumpsuits and jackets.

"I am excited to bring my designs to the Kohl's customer and give her beautifully designed pieces that will add dimension to her wardrobe," said Wu in a statement. "My inspiration for the capsule comes from classic Hollywood glamour -- elegant pieces that are perfect for any festive occasion."

"It's an honor to partner with Jason Wu to bring his signature aesthetic of modern sophistication to Kohl's in a one-of-a-kind women's holiday capsule," added Doug Howe, Kohl's chief merchandising officer.

New York-based Wu has plenty of experience in adapting his high-end aesthetic for more accessible collections: the creative has previously worked with the plus size fashion brand Eloquii on two series, accompanied by campaigns fronted by the model and body activist Paloma Elsesser.

The designer -- whose professional accolades include winning the Swarovski Award for Womenswear at the CFDA Fashion Awards and the 2016 International Designer of the Year at the Canadian Arts and Fashion Awards -- also teamed up with Integrity Toys last year to launch a scented doll marking the one-year anniversary of his debut fragrance. 

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