Published
Sep 3, 2010
Sep 3, 2010
John Lewis invests £10 million in fashion revamp
Published
Sep 3, 2010
Sep 3, 2010
Celia Birtwell for John Lewis: Calvacade hem detail dress £125 |
The image of Britain's Favourite Retailer (2009) has been really put under the spotlight. Do consumers constantly want fresh, trendy looks at its 28 well-established stores or rather, know what they're getting and simply pick up a time-less notebook or a scarf as a present for a mother?
Oxford Street's flagship store has undergone transformations with a new cosmetics space, florist and food hall. And as far as its fashion offering, the firm has hired designers Osman Yousefzada and Philip Treacy to reincarnate the clothes.
By Rosie Hart
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