Humanrace launches at Selfridges with special event this weekend
Pharrell Williams’ wellbeing, beauty and streetwear brand Humanrace is finally launching in the UK with a debut at Selfridges this Friday.
Coming two years after the brand was founded, it also arrives shortly after the launch of the label’s award-winning skincare offer.
“We are humbled that Selfridges is bringing Humanrace in-store to the UK,” Williams said of the debut, describing Selfridges as “a force that values creativity and customer experience while committing to a more sustainable future”.
The brand is arriving at the London, Manchester and Birmingham stores, as well as online. It will launch the AW22 collection and its latest Adidas Originals collab as well as its unisex, vegan and refillable skincare line.
And to mark the debut, Selfridges is hosting an “In conversation with Pharrell Williams and Humanrace” special event in its cinema space in London this Saturday, which is already fully booked.
Selfridges said Vogue.com Columnist, and author Raven Smith hosts Pharrell and the Humanrace team, “each sharing their perspectives on an accessible vision for everyday wellbeing that’s better for people and for the planet”.
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