Eurofragance acquires Fragrance Design, enters US market

Eurofragrance SLU has acquired a majority shareholding in Fragrance Design LLC, paving the way for the company’s expansion into the United States.

From left to right Santiago Sabatés, William L.Hamilton and Laurent Mercier - Eurofragance

With the acquisition, Eurofragrance gains some 1,2000 square meters of facilities kitted out with modern technological equipment, as well as a large fragrance library. Fragrance Design’s current work force will stay on and will be joined by new members of staff.

William L. Hamilton, the Atlanta, Georgia-based company’s founder, will also continue at Fragrance Design as a minority shareholder and general manager. He will work with Eurofragrance to implement the company’s five-year US expansion plan.
Fragrance Design is specialized in the body care and household categories, and, as well as opening a door into the US market for Eurofragrance, the acquisition will also allow the Spanish company to strengthen its position in these sectors.
Founded in 1990, Eurofragrance is an international Barcelona-based company specializing in perfume design and production. The company is already present in the Americas thanks to a production plant and creative center in Mexico, and has other subsidiaries in Turkey, Dubai and Singapore. The perfume producer maintains a local presence in a total of 60 countries, employs over 250 professionals and sells in five continents.
Eurofragrance invoiced 68.8 million euros in 2016 and recently named Laurent Mercier its new CEO

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