Chanel stages Harrods beauty hall takeover
Following the launch this month of its special edition eyeshadow palette — Les 4 Ombres Tweed — Chanel has staged a takeover of the Harrods beauty hall in London.
Running until 20 September, visitors can “step inside the playful world of Tweed to discover the new collection through immersive and interactive activities”.
They can see four dedicated films that can be viewed in four tweed-wrapped phone booths. There’s a photocall area too where they can take home their own tweed Polaroid.
They can also try on the eyeshadows and get a one-to-one make-up service on-site or on-counter.
Every day at 5pm Chanel is also running a live masterclass on-counter hosted by a brand make-up artist.
The palette, which is exclusive to Harrods in the UK market, links heavily to the label’s fashion ops both via the Tweed name and via the textural effects in the palette that replicate the look and feel of tweed. Additionally, in a collaborative beauty-fashion first,Chanel’s Maison Lesage has made the pouch in which the product is packaged.
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