Beauty brand Pat McGrath Labs enters France
today Nov 25, 2019
Beauty products worthy of the major catwalk shows and photo-shoots: this is the promise of Pat McGrath Labs, the cosmetics collection designed by the famous make-up artist, offering a variety of different textures and effects suitable for all skin types and colouring, now finally available in France too.
“I’m so overjoyed at the idea of launching my collections in France (...), sharing with [French] consumers my artistic vision and offering them endless look options," said Pat McGrath in a press release.
"I’m delighted that make-up aficionados in France ... – who are always looking for the best products - will now be able to draw inspiration from my collections. I’m already thinking about the next innovations and creations," she added.
Among the Pat McGrath Labs essentials now distributed in France, the Skin Fetish Sublime Perfection System, for a zero-defect colouring thanks to a foundation available in 36 shades, a skin-smoothing primer and a fixing powder. Also, the Mattetrance lipstick with its ultra-pigmented formula and mat finish, and a palette of 32 shades.
The brand's collections are now on sale at Sephora’s Champs-Elysées and La Défense branches in Paris, and also online. Again via LVMH-owned Sephora, Pat McGrath Labs is now distributed in Italy too.
In July 2018, private equity firm Eurazeo acquired a majority stake in Pat McGrath Labs, whose headquarters are in New York. Via its subsidiary Eurazeo Brands, the firm invested $60 million as part of a funding round whose total value was $88 million.
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