Alex Pettyfer tapped for Diesel fragrance campaign

Actor Alex Pettyfer has been snapped up by Diesel Parfums for a starring role in the campaign for its fragrance "Only The Brave."


Pettyfer was chosen for the campaign because of his tenacity in carving out a career for himself - AFP

The 27-year-old "Magic Mike" star can be seen brooding at the camera in a black and white image from the upcoming campaign, in which the brand says he will "will lead and unite a global squadron of young and influential braves."

"The Only the Brave hero is a charismatic leader who confidently moves forward in life with strong determination and will," said Guillaume de Lesquen, International General Manager at Designer Brands Fragrances, in a statement. "He is a federator. Alex Pettyfer is the perfect embodiment of this new expression of bravery. Tomorrow belongs to the braves."

A statement from Diesel Parfums linked the choice of casting to Pettyfer's tenacity in carving out a Hollywood career, reading: "From a young age, Alex Pettyfer has shown the bravery, will and determination to achieve his dreams."

The British thespian made a name for himself as a teenager, when he landed a role in the TV movie "Tom Brown's Schooldays" at the age of just 13. His filmography includes "Stormbreaker," for which he was nominated for an Empire Award, "I Am Number Four," "Endless Love," "Magic Mike," "The Strange Ones", and the upcoming "The Last Witness."

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