Published
Apr 23, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Quiz expands curve collection reach with JD Williams and Simply Be wholesale deal

Published
Apr 23, 2018

Fast fashion brand Quiz is linking up with N Brown to gain wider exposure for its larger sizes curve collection. The latest wholesale extension of the Quiz brand should expose it to a massive new group of customers. 


Quiz



Listing with those two retailers gives Quiz an outlet with two of N Brown’s so-called Power Brands. Simply Be is one of the biggest retailers of curve products in the UK and JD Williams has a huge customer base among an older demographic.

But Quiz will also add an important element to the N Brown offer with the brand specialising in occasionwear, eveningwear and smart casualwear that combines a trend edge with very low prices. 

Scotland-based Quiz, which listed on the stock exchange via the Alternative Investment Market (AIM) less than a year ago, has grown fast to become an international brand with over 300 stores and a growing presence in over 20 countries. 

And the wholesale expansion for the year-old curve offer should help it grow even faster with larger sizes being one of the key growth areas in fashion at the moment. 

It announcement comes just a week after the retailer unveiled its move into menswear with a trial standalone e-commerce site for the category.

Along with the stock exchange listing last year, it all underlines the ambition that management has for the brand in a UK fashion market that may be challenged, but that has seen a number of fast-growing, dynamic newcomers disrupting the market. Names such as Boohoo and Missguided have come from almost nowhere in recent years to grab an ever-increasing share of the market from long-established players and Quiz is part of that wave of disruptor brands.

Copyright © 2024 FashionNetwork.com All rights reserved.